Success stories
Imdad Hussein
The recession gave me a reason to change direction...
Rice is a family business in Pakistan and my family had suggested I started selling it here in the UK. With the recession, I wanted to try something different, so I started to look seriously at importing rice.
Why did you want to start your own business?
Rice is a family business in Pakistan. My family had suggested I start selling rice in the UK.
What was the deciding factor for you?
My existing joinery business was a bit quiet, mainly because of the recession, so I started to look seriously at importing rice. I’d been thinking about importing for a while, but this year I thought I should go for it.
How did you get the business off the ground?
I got advice from the Chamber of Commerce’s International Trade Team, through No Limits, who also put me in touch with an advisor called Stef Heywood. No Limits was perfect for me because they’re local. I had a few face-to-face meetings with Stef and soon I was buying 50 tonnes of premium Basmati. No Limits gave me marketing training and put me touch with experienced international trade experts, who gave me advice on arranging shipping and working through all the import regulations.
Best bits about working for yourself?
The best thing is the freedom - you’re not getting pressure off other people. I import the Sardar brand rice, which is considered to be one of the best in the world for flavour. It’s good to know that my hard work means this product is now available around Lancashire and Greater Manchester.
What have been the biggest challenges so far?
Bringing rice into the UK is more complicated than importing other goods. You need various personal and business registrations. The first couple of weeks trying to get these licences were disheartening, but I tried my best. The hard stage is finished and the next time should be easier.
What would you have done differently if you could go back?
I learned so many lessons. But one is that I'd improve my packaging. It's good, but it could be better.
How does it feel to be your own boss?
It's a good experience. Very good! Who wouldn't want to be their own boss? You're working for yourself and earning your own money.
Finally, a piece of advice for those thinking about starting up?
I researched the market, the product and the process, which is key and something I’d certainly recommend to anyone thinking of starting their own business.
